Succeeding in Customer Experience: Are Marketing Clouds Enough?

With the volume of customer data being collected today, many organizations are struggling to keep up when it comes to providing a unified customer experience. Legacy infrastructure and siloed applications cause a lack of visibility and squander the efforts made to deliver a consistent and meaningful CX.

To address these challenges, organizations have adopted a variety of marketing technologies, patched together in the hopes of creating a holistic view of the customer. However, with more tools, data accessibility is impeded and insights are delayed, creating additional headaches for marketing and IT teams.

Read on to learn why a composable customer data platform is crucial for CX success in 2023.

Vendor:: Teradata
Posted:: Oct 19, 2023
Published:: Oct 19, 2023
Format:: HTML
Type:: White Paper

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