Creating engaging, buyer-centric content: Analyst insights

When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge.

Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? In this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG), you can access tips for doing so and discover:

• Three mistakes that businesses often make while developing a buyer-centric content plan
• Insights from ESG experts
• And more