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In today’s buyer-driven world, B2B marketers are scrambling to put customers at the center of their go-to-market approach.
Everything you thought you knew about your buyers has shifted—from how they buy to how long it takes to make a purchase decision. And now, persistent economic shock adds friction in your transactions with them.
Watch this Forrester webcast to learn:
- The importance of integrating people, processes, technology, and insights.
- The role of alignment in creating a customer-obsessed growth engine.
- Surprising facts about self-guided purchasing and how to use digital signals to enable buyers.
- Trends for tackling buying journeys, technology, organizational design, and selling scenarios.