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Now is the time for B2B marketing leaders to take bold action to drive business growth and revenue.
That’s the headline of Forrester’s 2024 annual planning research, which reveals opportunities to pull ahead with targeted investments in the initiatives, skills, and technologies that will set them up for success.
Access this B2B marketing planning guide for research-driven insight on the areas Forrester has identified for investing, divesting, and experimenting with your 2024 budget. You’ll discover:
- How your peers are investing in programs, personnel, and technology.
- Generative AI investments that deliver business value.
- 3 areas where you can divest your funds.
- 4 investments to experiment with for growth generation.