Maximizing marketing ROI with derivative content
Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing high-quality content across an increasing number of channels is challenging, especially if you’re operating with a reduced team or budget.
Join members of TechTarget’s Marketing Programs team as they detail how an often-underutilized tactic, developing derivative content from existing assets, can improve a marketing team’s return on investment.
You’ll come away with actionable best practices to help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.