Creating content that Connects: Maximizing ROI

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Today’s buyers have more access to information than ever before. The only way to break through this fiercely cluttered and competitive landscape is through relevant, credible content.

In short, B2B marketers need really good content ideas that position their market leadership. But what do you do once you land on a strong content idea? How can you maximize ROI on that concept for years to come?

In the second episode of our series Content that Connects, BrightTALK’s Director of Marketing Programs Olivia Dassler and TechTarget’s Content Marketing Manager Fiona O'Connor will share how to leverage the power of versioning to maximize the return on your best content ideas.

BrightTALK by TechTarget
Sep 13, 2023
Sep 13, 2023
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