Using audience insights to drive value at scale
Buyer behavior has evolved rapidly in the last decade. B2B customers have embraced video-based content and the emergence of new technologies has made creating content easier and cheaper than ever before.
Today’s marketers need to leverage data if they expect to stand out in the crowded B2B space.
Join BrightTALK’s marketing leaders as they explore how professionals are consuming omnichannel content, outline proven tactics to drive increased demand, and demonstrate best practices for successful webinar, video, and virtual event programs. Learn not only how and where buying teams conduct pre-purchase research, but how marketers can operationalize those insights to best reach and educate their audience.