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In today’s competitive manufacturing world, mass customization is no longer a unique selling point, but instead an expectation. Companies who have customizable product offerings are finding that traditional guided selling solutions are not providing the sufficient variety of offerings that the market demands.

There are significant gains to be made by letting your customers access the entire spectrum that your products cover, allowing them to find the product combination that suits their specific requirements. Read on to learn how you can leverage a CPQ application to go beyond guided selling and help customers find their optimal solution.