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A study by McKinsey found that 88% of finance and insurance executives increased their implementation of automation and AI—two technologies integral to customer experience (CX)—since the onset of the pandemic.
However, achieving a CX that is seamless between devices requires an operational strategy that extends beyond the infrastructure into staffing, revenue streams, and security focus areas.
Browse this paper for an in-depth look at 5 focus areas financial services organizations should prioritize when enhancing CX.