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While developing market insights typically has been the domain of data analytics and information management teams, this capability is becoming more broadly distributed across the enterprise. Data democratization represents a significant shift in increasing an organization’s in-house data maturity and literacy.   

Decision-makers can interpret data and guide business planning with greater autonomy and lower costs by setting up standardized in-house capabilities. For CVS Health, improved promotional investment productivity is expected to yield a 10% to 30% increase in returns on marketing investment. Learn how ZS collaborated with CVS Health to make data insights more accessible and operational.