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According to a recent Salesforce survey, 62% of customers expect companies to anticipate their needs, and 52% expect offers to always be personalized.
However, increasing data privacy and sovereignty requirements put the ability to share data across borders to personalize the customer experience at risk. As a result, customer satisfaction decreases because personalization expectations aren’t met.
How can your business adapt to evolving regulatory demands and better manage customer data?
Read on to learn how you can turn data privacy challenges into opportunities to improve the customer experience, gain market share and overtake your competitors in the global business landscape.