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Organizations use CPaaS to enhance their interactions with customers, employees, and the general public and achieve outcomes such as increased customer satisfaction, faster response times, higher revenue, improved productivity, and more streamlined backend processes.

Use cases enabled by CPaaS are extensive and vary depending on the communications channel enabled; they may be similar across vertical industries but can also be tailored to the organization’s requirements. CPaaS providers operate at scale with a comprehensive range of services or in selected markets with a more focused offering.

Take this brief survey and learn a comprehensive set of core capabilities and characteristics for the CPaaS market that Omdia has identified.