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According to a 2022 PWC study, 87% of business leaders believe their customers trust them, while only about 30% of customers highly trust corporations.
While consumers heavily rely on large financial institutions, healthcare payers and grocers, brand reputations continue to falter, especially after a cybersecurity breach.
And data sovereignty is particularly concerning to multinational companies that conduct business outside their on-premise establishments.
It’s time to start generating trust in your target market. Read on to understand the potential of a platform that allows customers to see where data resides and for what purposes it is used.