The benefits of Riva for CRM
To gain a 360-degree view of their customers and drive revenue, many businesses have turned to Riva, a customer data operations platform.
In this study commissioned by Riva, Forrester Consulting conducted the Total Economic Impact™ of Riva on the organizations that deploy it.
What were the key findings?
#1: By harnessing Riva’s relationship engine, an enterprise could demonstrate a 3.5x ROI—and a payback period of fewer than six months, in part from time savings and productivity lift for end users.