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As customers get more digitally savvy, they are increasingly worried about privacy. Add to that the roll out of more stringent data regulations, it's an avalanche of challenges for data experts, as customer data gets harder to reach.

So what happens when privacy protections drive cookies to disappear entirely, taking that bounty of data with them?

With the demand for new marketing business models emerges a leading new approach: the customer data platform.

Investigate in this white paper the spiking need for customer data platforms, the evolution of platform capabilities, and why marketers want their CDPs to move beyond simply unifying data and into managing the entire customer experience.

Vendor:

SAS Institute

Posted:

Feb 11, 2023

Published:

Feb 11, 2023

Format:

HTML

Type:

White Paper