Avoiding ABM Pitfalls in 2024

Any marketing team focused on revenue growth has likely thought about or dabbled with account-based marketing in recent years.

And yet, while the concept of ABM is fairly simple, building an account list, aligning to sales, and executing targeted campaigns is far from easy. You may be wondering if your efforts are hitting the mark and where there's room for improvement.

Tune into this TechTarget webinar to unpack the state of ABM today, including the common ABM implementation pitfalls to avoid and the fixes to help reach ABM success faster.

Vendor:: TechTarget
Premiered:: Feb 28, 2023
Format:: HTML
Type:: Webcast

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