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Customers who adopted off-the-shelf CDPs have long since struggled with their rigid data models, long onboarding times, and redundancies across analytics and marketing tools with only 1% of companies actually meeting their current and future needs with CDPs.

Now, the rise of the modern data stack and data activation means that companies already have access to best-in-class solutions for each component of an off-the-shelf CDP as part of their existing data platform.

Download this e-book to explore the rise of data activation and learn how to turn your data lakehouse into a composable CDP.

Vendor:

DataBricks

Posted:

Jan 25, 2023

Published:

Jan 26, 2023

Format:

HTML

Type:

eBook