The Power of SMS in The Banking and Finance Sector

As smartphones have become more integrated in our everyday life, it’s no surprise that financial institutions are adopting a mobile-first customer experience that goes beyond simple transactional style alerts. In fact, research by Gartner supports this. Their study showed that SMS open rates are as high as 98% compared to just 20% for emails - a clear indicator that financial institutions need SMS solutions.

Take this survey and learn how, with SMS as a digital touchpoint, financial companies are better positioned to engage customers, build trust, and decrease calls made to contact centres.

Vendor:

8x8

Posted:

Jan 23, 2023

Published:

Jan 23, 2023

Format:

HTML

Type:

eGuide