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89% of C-suite and executives reported that company reputation is the most important factor when deciding on a software provider.
Perception plays a big role in the mind of prospective customers, and in order to maximize the value of your product’s performance, you need to market it effectively.
This white paper takes a deeper look into marketing strategies, focusing on 4 different methods used to optimize B2B interactions and drive success:
- Develop products that delight
- Navigate evolving market trends
- And 2 more
Read on to unlock the remaining strategies and improve your marketing strategy today.