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You have a solid B2B ecommerce plan — now it’s time to build a strong business case and get it approved by your leadership team.
Adobe has done some of the heavy lifting for you by interviewing two ecommerce leaders who are experts in preparing effective proposals for a transformative B2B digital commerce project.
Read “Get Your B2B Ecommerce Project Approved” and learn:
- How to build a solid business case for B2B commerce
- How to address revenue and profitability to create enthusiasm and get buy-in
- Determine whether your project is incremental or transformative
- Balance short- and long-term priorities