Flight Centre Improves Operational Efficiency with FullStory

Flight Centre, one of the world’s largest business and group travel management companies, works with customers across 10 countries spanning 4 different continents.
When their booking process became cumbersome for users, they implemented FullStory’s Digital Experience Intelligence platform in order to understand and improve how consumers use their software.
Tap into this case study to learn how Flight Centre created an effective booking process and accelerated feature adoption by:
- Aligning UX and dev teams for faster resolution
- Iterating on product rollouts in real time
- Diagnosing and solving booking errors to increase conversions
- And more