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For years, B2B companies have survived without fully embracing digital business models. In a market divided by competitive advantage, they have largely focused on product and service innovation while their consumer-facing counterparts invested in their web presences and digital personalisation. But with customer experience management now emerging as the ultimate differentiator for all brands, the time has come to evolve.

B2B customer behaviour has changed dramatically. Just as consumers do extensive online research before buying products for their personal use, business decisionmakers have become more proactive, poring through websites and digital content from potential vendors to help them make the best possible investment.

Take this survey and learn J.P. Morgan Asset Management’s six steps to success, including what they learned as they look ahead to what’s next for their company’s digital offering.

Vendor:

Adobe

Posted:

Dec 7, 2022

Published:

Dec 7, 2022

Format:

HTML

Type:

eGuide