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In the fast-evolving world of business, many enterprises are having to deal with the issues that can arise between marketing teams and IT due to the apparent inability of CMS systems to meet each team’s needs. For marketers, the primary goal is to deliver the best possible experience to their customers wherever they go, as quickly and easily as possible. For IT, while cognisant of the need to support marketing, the priority is finding a solution that fits with their current tech stack without imposing on their workload or involving significant developer support. Yet, these two goals don’t have to be incompatible.

Take this brief survey and learn how Adobe Experience Manager Sites—a cloudnative, modern content management system built on open-source architecture—is designed to meet the needs of both marketing and IT. It may even lead to a spirit of collaboration and a healthy new dynamic between these departments.

Vendor:

Adobe

Posted:

Dec 7, 2022

Published:

Dec 7, 2022

Format:

HTML

Type:

eGuide