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It’s an age-old business dilemma: how do you consistently and speedily deliver the products and brand experiences your customers want—when and where they want it—while staying one step ahead of your competitors? It’s an issue that’s further exacerbated if your business is the champion for many brands and operates across many geographical locations.
Not to mention having teams operating multiple systems—often dated, legacy systems—and using numerous, time-consuming processes to generate content and marketing campaigns. In fact, this was the type of dilemma facing Lewis Broadnax, vice president of global e-commerce at Sazerac, the parent company for hundreds of spirits brands. Previously spread across various content management systems, Sazerac chose to consolidate its brand websites with Adobe Experience Manager Sites, while also launching a new eCommerce property.
Choosing the right content management system (CMS) means finding the right balance between knowing your audience, efficiently creating the content they want, and delivering it quickly in the channel they prefer. There are numerous reasons why Sazerac and many other leading businesses of all sizes have chosen Adobe Experience Manager Sites to help them reach the right audience and grab consumers’ attention before their competitors do.
Take this brief survey and learn five to start with.