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Consumers increasingly expect the convenience of text-based, asynchronous channels when communicating with brands. WhatsApp Business Platform provides an engaging and easy-to-use solution with a large built-in user base. Using WhatsApp for customer care helps retail and ecommerce organizations increase agent productivity, boost revenue, and improve the customer experience.

The majority of customer inquiries through WhatsApp can be answered through automation with customization and chatbot functionality built with the help of a third-party partner. When a live agent is required, answers are provided efficiently, given concurrency and Call-to-Action (CTA) interactive message templates. With WhatsApp, organizations move beyond reactive care and drive revenue through increased purchases and average order values (AOVs). WhatsApp is well-known and wellliked by a large preexisting network of users, helping retain current customers and attract new ones.

To better understand the benefits, costs, and risks associated with WhatsApp Business Platform, Meta commissioned Forrester Consulting to interview four and survey 176 decision-makers and conduct a Total Economic Impact™ (TEI) study. All interviewed and surveyed decision-makers had experience using WhatsApp Business Platform.

Take this brief survey and learn the benefits of WhatsApp Business Platform and its value to their organizations.

Vendor:

Meta

Posted:

Dec 7, 2022

Published:

Dec 7, 2022

Format:

HTML

Type:

eGuide