Email nurturing 101: 4 steps to build your campaign

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Lead nurturing is more relevant than ever: in fact, according to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.

However, with so many moving parts—from email cadence and personalization to lead qualification and content creation—nurture can get complicated quickly.

We understand nurture can be overwhelming but downloading this e-book will help. It breaks down the basic nurture concepts so you can build a successful strategy:

  • Nurture vs. Lead Gen vs. Drip: What are the differences?
  • Five nurture campaign types to consider
  • Four steps to start building a nurture campaign
  • And much more
BrightTALK by TechTarget
Nov 30, 2022
Nov 30, 2022
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