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As marketers well know, it is much more profitable to retain existing customers than find new ones, which is why customer churn rates are critical for large companies like telecommunications providers.
Thankfully, many studies have shown machine learning is very efficient at predicting customers who may leave, and can even offer real-time recommendations using predictive churn models.
Explore this white paper to learn how AI and data science support can improve customer retention for telecommunications providers, and what steps you should take to implement AI into your business processes.