The benefits and differences between CRM, CDP and DMPs

Despite the variety of solutions on the market, customer relationship management (CRM) systems, customer data platforms (CDP) and data management platforms (DMP) all work toward the same goal: to efficiently gather necessary customer data and to store and utilize it in the most effective ways possible.

However, while they share this main objective, the ways that these systems go about collecting and storing data differs, leading to many organizations struggling to choose which best fits the needs of their organization.

Read this e-guide to learn more about the differences between CRM solutions, CDPs and DMPs, and discover the benefits of each that you can use for your company's success.

Vendor:: BBD Boom
Posted:: Oct 27, 2022
Published:: Oct 25, 2022
Format:: HTML
Type:: eGuide

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