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63% of consumers say that they would consider giving a gift of a subscription service to someone this holiday season, with 35% of consumers agreeing that a 6-month gift subscription would be ideal, and 72% looking to spend $100 or less.
But what demographics are most interested in receiving gift subscriptions? Why are users anticipating these gifts? And what kind of subscriptions do people want most?
Access this guide to discover all these answers and more and gain insight into the best ways that you can craft the quintessential subscriber acquisition plan.