2022 UKI Media Consumption Study: Characteristics of the Buying Team

Conducted for the past 15 years, TechTarget’s Media Consumption Study gives invaluable insights on technology buyers’ research solutions for purchases based on the latest market trends. Discover the results from more than 260 professionals from around UKI, with a brand new component this year – ‘marketer perception vs buyer reality’.

In this infographic, we share insights on the ever-growing IT buying team and give practical advice on how to engage the whole purchasing team throughout a complicated buying process. Download our exclusive PDF and learn more about:

Research cycles
IT buying teams
Personas and their involvement in tech purchases
What content do you service to each user?
The power of tech staff

Vendor:: TechTarget ComputerWeekly.com
Posted:: Sep 29, 2022
Published:: Sep 29, 2022
Format:: PDF
Type:: Infographic

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