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The legacy model for how enterprise storage vendors interact with their customers during product acquisition, deployment, ongoing management, and technology refresh is giving way to a much better model designed to favor the end users.
Pure Storage's Evergreen Storage has been a catalyst for positive change, and competitive vendors' response to the subscription program not only validated potential value, but also improved overall customer experience (CX) across the industry.
Check out this IDC white paper as it assesses the impact Evergreen has had on the enterprise storage industry and discusses the technical, financial, and business implications of the subscription program from a customer point of view.