15 ways your e-commerce team can prepare for Black Friday

E-commerce sales for the 2022 holiday season are predicted to reach $891.77 billion, with $8.9 billion forecasted to be spent on Black Friday alone.
So, as Black Friday approaches, it is crucial for your business to prepare for the busiest shopping season of the year and strategize the best ways to stand out amongst the competition.
This guide can provide you with 15 steps that your company can take to ensure that your e-commerce store is ready for the season, with methods including:
- Starting to build your email list now
- Implementing another means of communication with customers
- Rise above the clutter and launch promotions early
- And more
Dig into this guide to discover more.