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An Indian luxury retailer was looking to enhance its customer loyalty strategy and conversion ratios across online and offline channels. For this, the sales team needed a holistic view of the sales performance of the retail stores and a deep-dive analysis of customer loyalty-related metrics. This data was sitting siloed in multiple locations, leading to struggles in real-time decision making.

By using Lumin from Fosfor, the retailer reduced wait time for answers from weeks to minutes with 90% accurarcy, and saw other benefits like:

• >800 retail stores covered to design data-driven customer engagement strategies
• Over 2000 unique questions resolved every month

Read the details of the case study here.

Vendor:

Fosfor

Posted:

Oct 22, 2022

Published:

Oct 22, 2022

Format:

HTML

Type:

Case Study