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ABM is an essential to helping companies better target, engage, and close deals with accounts. But that’s only part of the equation.
Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach. To explore the issue, Conversica commissioned Renegade to conduct a survey of salespeople and marketers.
Read the State of ABM Report from Renegade to learn more about:
- How business professionals view ABM’s ability to convert pipeline and close deals
- How to better execute on established ABM strategies
- How Conversational AI automates personalized outreach at scale
- How ABM and Conversational AI work to maximize opportunities for your revenue teams