Brand Trust: One Cyberattack Is Enough to Lose Consumer Trust and Custom
According to a recent study, consumers agree they would stop spending money with their favorite brand if they fell victim to a phishing attack leveraging that brand. It takes years to build a brand, but a cyberattack that exposes customer data or even simply paints the company in a negative light can cause catastrophic loss of trust in an instant.
This white paper provides an overview of the dangers that phishing and other cyberthreats pose to organizations. By targeting an organization as well as its customer, cybercriminals don’t need a major data breach to cause serious damage.
Read the full white paper now and gain more insights into the dangers that cybercrime poses to your organization’s reputation.