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Today, CX is the talk of the healthcare space – and for good reason. Today’s consumers expect intuitive, efficient transactions, easy access to information, and transparency, all with a few clicks or swipes. As the bar keeps rising, many health plans are struggling to catch-up. Are they investing in the right technologies? Are their strategies aligned with both member preferences and organizational need to generate ROI? This white paper outlines the challenges that health plans face when trying to improve CX and how they can quickly achieve their CX goals.