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This Case Study demonstrates how healthcare organizations are boosting patient acquisition using psychographic segmentation for improved marketing and hyper-targeting patients who bring the most revenue.
Statcare Urgent Care operates a chain of urgent care centers based around New York City. They recognized that “one-size-fits-all” messaging could be enhanced with consumer insights. By incorporating psychographic segmentation in their marketing, Statcare increased their results by 200%.
Statcare Urgent Care operates a chain of urgent care centers based around New York City. They recognized that “one-size-fits-all” messaging could be enhanced with consumer insights. By incorporating psychographic segmentation in their marketing, Statcare increased their results by 200%.