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What do customers want? Lead analyst at KuppingerCole Paul Fisher urges organizations to confront this question before developing technology. Customer first, technology second—this approach not only avoids friction, but also facilitates and secures customers.

In his presentation for Forum22 Europe, Fisher examines customer and business expectations, customer journeys, and approaches to customer experiences.

Access the video for Fisher’s guidelines for successful customer experiences, which he demonstrates through a personal example.

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Okta

Premiered:

Aug 18, 2022