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Today’s retail industry is unlike anything that has come before it. E-commerce, smartphones and mobile apps have disrupted traditional retail – and with it, consumer expectations and requirements. Many brick-and-mortar stores are closing or being reimagined as entirely new entities. Traditional mass marketing has given way to more customized and personalized customer relationships with high expectations regarding recommendations, ease of use, quality of service and speed of interaction. Leaders in retail sales, marketing, IT and operations face real risk. Those that delay or get this digital transformation wrong can become irrelevant overnight – or worse, disappear entirely. This new world is driven by changes in the retail competitive environment and in consumer behavior and expectations.
Access this eGuide to learn how technologies such as edge compute, 5G and AI can help transform retail omnichannel operations to succeed in this new world.
Dell Technologies servers with Intel® Xeon® Scalable processors
- Vendor:
- Dell Technologies Storage with Intel® Xeon® Scalable processors
- Posted:
- Jul 27, 2022
- Published:
- Jul 27, 2022
- Format:
- Type:
- eGuide
