Leveraging contextual data for customer relationship success
In most enterprises, customer data tends to get siloed, creating disconnects that hinder customer experiences (CX) and customer-facing teams.
Despite efforts made by enterprises to curate and condition data operations to make them “context-aware,” many organizations don’t know how to integrate the data properly or effectively.
This article covers the power of contextual data, giving insight into what it is, why it’s important, and how to leverage it to enhance your team’s productivity and improve customer relationships.
Read through the article to learn more and see how your company can utilize contextual data for success.