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Retaining existing customers produces a higher ROI than acquiring new ones. Thus, dedicating resources to nurturing the current client base is critical to achieving business success.
Technologies exist to help stakeholders integrate real-time data siloed in CRM, email, calendars, and other systems. This information can be leveraged to nurture and sustain customer relationships depending on where they are on the buyer’s journey.
Read this blog post to discover 5 ways the right data integration solution can help your organization use the power of data to develop products and solutions that are customer-focused while helping you strengthen your relationships with existing customers.