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Nearly half of organizations cite data quality as one of their greatest challenges associated with the data lifecycle, according to ESG. Poor data quality often serves to negatively affect confidence levels when it comes to making data-driven decisions.
To help mitigate these issues, organizations are using more event data to guide decisions. Event data or real-world data includes things as simple as a local sporting event causing food delivery to spike, to the outbreak of a geopolitical conflict impacting global supply chains.
This ESG report details how your business can leverage event data to make better decisions. Access it here.