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Executives often ask how their organizations will make money from APIs, but too frequently the question is focused too narrowly on directly charging for API access. This is a problem; if direct revenue is the primary driver for APIs, it distorts an organization’s API strategy.

Instead, API strategy should be founded on a broad base of actual and potential money-making strategies. Digital business and product management leaders need APIs to serve many purposes, so they must show executives the many ways that APIs drive revenue and mission-critical objectives.

Read this Forrester analyst report for the 3 essential ways to monetize APIs, and how to best execute strategies for sustainable API monetization.

Vendor:

Google Cloud

Posted:

Jul 11, 2022

Published:

Jul 12, 2022

Format:

HTML

Type:

Analyst Report