17 shopping cart abandonment reasons deterring your customers
Of all of the unique challenges eCommerce brands face, cart abandonment gets the award for the longest-standing thorn in eCommerce teams’ sides.
With an average of 69% on desktop and nearly 75% on mobile, the side effects of cart abandonment can be dramatic to eCommerce businesses.
But before choosing strategies to reduce cart abandonment rate and recover abandoned carts, you need to understand the main reasons driving your customers away from your shopping cart.
Access this e-book to learn about 17 factors that could be deterring your customers, and more.