Why (& when) customers are drawn to deals & coupons
In today’s e-commerce landscape, winning and maintaining customers requires brands to deliver top-notch experiences, not just products. And leveraging the right discount strategies is often key to driving conversions.
But while certain pricing campaigns motivate people to buy, others could actually hurt your chances of conversion. Without understanding the fundamentals of pricing psychology, you may be doing more of the latter instead of the former.
Access this guide to learn about:
- Research findings on effective discounting
- Why 8 psychologically-backed discount strategies work
- Ways to improve your conversions while protecting your brand perception
- And more