Why (& when) customers are drawn to deals & coupons

In today’s e-commerce landscape, winning and maintaining customers requires brands to deliver top-notch experiences, not just products. And leveraging the right discount strategies is often key to driving conversions.

But while certain pricing campaigns motivate people to buy, others could actually hurt your chances of conversion. Without understanding the fundamentals of pricing psychology, you may be doing more of the latter instead of the former.

Access this guide to learn about:

Research findings on effective discounting
Why 8 psychologically-backed discount strategies work
Ways to improve your conversions while protecting your brand perception
And more

Vendor:: Namogoo
Posted:: Jun 23, 2022
Published:: Jun 24, 2022
Format:: HTML
Type:: eBook

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