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Account-based marketing (ABM) has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy, and the way ABM really works.

Explore this e-book, to access expert insights into why teams often struggle to make the shifts ABM requires of them and a methodology to help you drive substantive success with thoughtful, programmatic implementation of webinar series.

Vendor:

BrightTALK by TechTarget

Posted:

May 18, 2022

Published:

Jan 13, 2023

Format:

HTML

Type:

eBook