Guide to designing a webinar program that drives ABM engagement

Account-based marketing (ABM) has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy, and the way ABM really works.

Explore this e-book, to access expert insights into why teams often struggle to make the shifts ABM requires of them and a methodology to help you drive substantive success with thoughtful, programmatic implementation of webinar series.

Vendor:: BrightTALK by TechTarget
Posted:: May 18, 2022
Published:: Jan 13, 2023
Format:: HTML
Type:: eBook

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