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Despite advances in how today’s marketers can personalize customer engagements, 73% of firms still struggle to adapt their activities to changing business conditions and buyer behavior.
Infusing your CX program with agility is key to keeping customers happy and driving quantifiable impact on company revenue.
Access this survey report to learn about these 5 essential building blocks that enable marketers to establish and maintain the pillars of CX agility:
- Integrate data for a complete view of the customer
- Segment customer insights based on key criteria
- Create models of customer buying behavior to map ‘customer journeys’