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From R&D to customer service, massive amounts of data are collected throughout the lifecycle of a vehicle.
But whether from smart machines in factories, sensors in vehicles, or interactions between brands and customers, the majority of this data sits in isolation.
A new connected model is needed to compete in today’s digital economy. And before AI and machine learning can play deliver real business value, automotive businesses must build a strong data environment to support these technologies.
Explore this e-book to learn how you can utilize data in customer experience to win the race for the car of the future.