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Kmart Australia Limited is one of the most widely recognized brands in the nation for providing families with fashionable, high-quality products at great prices.

But to continue expanding the business, Kmart Australia needed to expand their use of digital channels and innovations (with only 6% of products originally available online) to improve the customer experience beyond brick-and-mortar stores.

Explore this success story to learn how the Informatica MDM - Product 360 along with Informatica Data Quality enabled Kmart Australia to centralize and accurately manage product information, ultimately quadrupling online sales.

Vendor:

Informatica

Posted:

Apr 21, 2022

Published:

Apr 21, 2022

Format:

HTML

Type:

Case Study