Help customer engagement bloom with analytics and AI

Cover Image

Customer needs, habits, buying propensity, satisfaction, financial risk appetite and other critical factors are all examples of the valuable data your organisation may hold.

But without actionable insights from advanced analytics, understanding and optimising marketing performance is very challenging.

Instead of simply measuring past performance, teams that can review and implement changes to campaigns as they progress will have the upper hand.

Vendor:
SAS
Posted:
Apr 28, 2022
Published:
Apr 28, 2022
Format:
HTML
Type:
eBook
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